Top 5 Beauty Retail Apps on iOS in Italy: Q4 2024 Performance

In the fourth quarter of 2024, the performance of the top beauty retail applications in Italy on the iOS platform showed varied trends, according to data from Sensor Tower. Here's a closer look at how these apps fared during this period.

SEPHORA - Maquillage, Parfum experienced a consistent increase in weekly downloads, peaking at around 29K in early November. Weekly active users also saw substantial growth, starting at approximately 254K and reaching over 317K by mid-December.

Notino: profumi e cosmetici showed fluctuating download numbers, with a notable peak of 18.4K in the second week of December. Active users increased from 115K at the beginning of the quarter to a peak of around 194K in early December.

Douglas - Parfüm & Kosmetik saw a steady increase in downloads in November, reaching a high of about 9.7K. The app's active user base grew significantly, peaking at over 95K in early December.

Mein dm had a steady download rate, with slight fluctuations, maintaining around 6K downloads weekly. Active users increased throughout the quarter, reaching nearly 99K by mid-December.

KIKO MILANO - Makeup & beauty showed a notable spike in downloads during late November, peaking at 4.5K. Active users also saw an upward trend, reaching a peak of 3.4K in late November.

These insights demonstrate the dynamic nature of app performance in the beauty retail sector. For more detailed insights, visit Sensor Tower.